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Readership
Readership will include, based on our surveys, 120,000+ subscribers in each city. Readership averages of newspapers with which we are partnering, rounded to the nearest whole percentage:
- 65% Household Incomes over $100,000
- 76% Full-time Employed
- 23% Retired
- 28% College Degree
- 25% Business Owners
- 39% Self-Described "Luxury Buyers"
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Background
We have surveyed consumers in each respective state and will be interviewing experts from lawyers to professionals in a wide array of areas to answer those questions, distilling the interviews into 100+ Q&A life hacks and strategies consumers can implement. For additional assistance, we will curate a "Call First" feature section of professionals in each category consumers can hire to help them in their journey towards building lasting legacies.
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Interview Participation
We would love to interview you! Your expertise is what consumers need in a world filled with online content that is not always accurate. There is no cost to participate. Interviews are in written form, completed online at your pace.
Whether you are building your business, or are already an established professional, the visibility we can give you gratis is exceptional.
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Call First Section
After each topic, such as real estate or estate planning, for example, we will have a "Call First" section of professionals and businesses who can continue to assist you. This advertising slot is expected to garner the bulk of the attention from readers for that particular topic, and we will aggressively market their services. Our readers demand best in service and best in results and integrity.
The Interviews
Interviewing Now, All Written Interviews are due September 15, 2025.
Interviews are underway. All interviews are in written format and self-paced. You can answer as many questions as you may like about your area of expertise. Our editors will weave your answers into our Q&A formatted articles, giving you full credit for your answers.
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Advertising Opportunities
Call First Section
Call First Section advertising is limited, with only a few slots per category.
Advertising space is on a first come, first served basis, with a handful already reserved for our law firm clients. This beautifully designed, full-page, full-color snapshot of you and your services will be marketed via the publication and on all socials, and will be featured twice throughout 2026 again on all socials and direct email to consumers.
ADVERTISE WITH US Our Promise. Our Guarantee.
- We are dedicated to delivering excellence in everything we do. We promise fulfill our commitments and promote your business as follows below. When you look good, we look good. We also guarantee our work with detailed statistics to be delivered to you February 2026. The advertising slot comes with:
- Full-color, full-page, professionally designed page featuring you/your real estate agency feature in the 2026 issue of the Life Hack Playbook for your city. We can include up to a 120 word write-up of you and your firm within your full-page feature.
- Delivery of Playbook to over 175,000+ subscribers.
- Strong, strategic social media marketing plan.
- Partnership with city newspapers to achieve a greater consumer impact.
- Statistics report outlining the Playbook’s performance in February 2026.
- Each business featured in our Call First section will receive ten copies of the Playbook in print.
- We guarantee your satisfaction, or we will give you the same package for the 2027 issue gratis.
- Simple, general agreement to be signed by both parties for clear and transparent communication.
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Our Guarantee and Our Promise to You
At Lord & Scott, we have been committed to providing superior legal talent acquisition services to our clients since 2008. Since our inception, we have been providing the public with a free lawyer referral network of curated attorneys.
Post-pandemic, our lawyer referral project received an unprecedented number of requests for services outside of the law. Financial advisers, real estate professionals, insurance agents/brokers, and a plethora of other services were requested. While anyone can Google for a service provider, or a lawyer for that matter, we pride ourselves in curating our lawyer network, and consumers asked us to do the same for these other services.
To respond to these post-pandemic requests, we decided to publish Life Hack Playbooks in New York, Oklahoma, Texas, and Illinois, where most of the requests originated. We hope you share your expertise so that we can share your information with consumers buying your products and services.
We guarantee our work, and if you are not satisfied, I will give you the same level advertising package in 2026, gratis.
All the best,
Blas Scott
Lord & Scott CEO